Over the last 10 years, we all have seen social media grow rapidly in importance. Statistics show that half of the world’s population is actively using social media.
These people look for influencers to guide them with their decision-making. What is actually a social media influencer? Let’s see what the correct definition is.
What is a social media influencer?
A social media influencer is a person who builds a reputation for his knowledge on a specific topic. He makes regular posts about that topic on various social media channels.
Plus, he generates large followings of engaged people who pay close attention to their views. Companies love social media influencers because they can create trends.
Moreover, they can encourage their followers to buy the items they promote.
Types of influencers
Different types of influencers can be separated in several ways. Some of the most popular methods are by follower numbers and by types of content.
Also, influencers can be grouped by the niche in which they operate. There are mega influencers, macro-influencers, and micro-influencers.
1. Mega influencers
These people have a large number of followers on their social platforms. A common view is that mega influencers have over 1 million followers on a single platform.
In general, celebrities are being considered mega influencers. Some of them have gained their fame offline. These are musicians, movie stars, or sportspeople.
Other mega influencers have gained their large followings through their online activities. Only famous brands can approach mega influencers for online marketing.
Their services are usually very expensive. Yet, many of these mega influencers have agents working on their behalf.
Macro-influencers are one step down from the mega influencers. Plus, they are more accessible as influencer marketers. Macro influencers are those who have followers in the range between 40,000 and 1 million.
In most cases, they have a high profile and are great at raising awareness. The number of macro-influencers is a lot higher than the number of mega influencers.
These are ordinary everyday individuals. They have become known for their knowledge about some specialist niche. Micro-influencers have gained many followers amongst the enthusiasts of that niche.
Today, micro-influencers are becoming more famous.
Bloggers are also considered influencers. They have the most active and authentic relationship with their fans. Blogging has been connected and still is being connected to influencer marketing.
Today, lots of bloggers have built up sizeable followings in specific sectors.
The blog is not the only type of content available on the internet. There are also many influencers who are are YouTubers. Companies often align with popular Youtube content creators.
Video content is very popular and YouTube is the most appreciated platform at the moment.
Podcasting is a quite new form of online content. Yet, it is growing fast in popularity. Those who want to enjoy great podcasts should have a look at Digital Trends.
They will find there a comprehensive list of the best podcasts. These influencers are at a lower level than the others. Yet, they are still considered social media influencers.